Spearheaded the end-to-end content development for multiple key sections of the YesMadam app, including male grooming, female services, skincare, and new category launches—ensuring alignment with user psychology, brand tone, UX flow, and business goals.
Led multiple content modules across the YesMadam ecosystem, including new product launches and upgraded service structures, collaborating with product, marketing, design, and engineering teams to ensure cohesive execution.
Leveraged app analytics, user behaviour patterns, and conversion metrics to identify friction points and implement strategic improvements, resulting in boosted engagement, improved discoverability, and higher conversion rates.
Conducted in-depth research using competitive analysis, industry benchmarks, and A/B testing outcomes; translated insights into actionable UX content strategies through compelling presentations for key business stakeholders.
Abhishek Punyani | Author | Product Owner & Marketing | Copywriter & Poet 