Product at YesMadam — search, discovery, and the funnel in between.
13% to 34% — Add-to-cart rate, lifted in 90 days
+53% / +68% — Search-to-order conversion, new / repeat users
+72% — Growth of a category I launched from zero
4 years — Product, growth and operations
YesMadam
Search, discovery & conversion · Product ops
Amenify
Activation, retention and B2B growth · US and India
Convin
Positioning and GTM for an AI platform
Rebuilding Search at YesMadam
Rebuilt keyword matching into a measured, testable ranking engine.
Scaling Korean Body Polishing
Took a new service category from zero to +72% booking growth.
Tripling Add-to-Cart in 90 Days
Diagnosed discovery, not intent, as the conversion bottleneck.
Policy Bazar
Improving the user experience by minimizing the policy options given.
Tata 1mg
Adding CGHS pricing to increase conversion’s